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Case Study PR117: Smoke Free Campaign

Smoke Free

Client:

U.S. Department of Housing and Urban Development

Project Name:

Smoke Free Campaign

Market:

Federal Government & PHA

Project Description:

In an effort to reduce indoor environmental hazards and improve health outcomes in federally assisted housing, HUD identified Smokefree housing as a priority. HUD partnered with North American Management to collect, analyze and package/market information about smoking hazards, smoking cessation and development and implementation of smoke-free housing plans into toolkits for use by Public Housing Authorities (PHAs/ Federal grantees), privately owned rental housing owners and managers who receive Federal funding as well as their residents. North American Management created a national advisory board of environmental health professionals, housing industry officials and resident constituencies; developed case studies for smoke-free programs; identified vision and supporting campaign principles; developed a communications plan; developed a toolkit for use by PHAs, multifamily property owners/managers and resident organizations; conducted focus groups to test toolkit effectiveness; developed dissemination strategy and disseminated to over 3,500 PHAs, multifamily property owners and resident Non-Government Organizations (NGOs).

For more information:

Housing Manager, Housing & Community Revitalization 

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